What Is Session Duration?
Session duration is how long a visit lasts — measured from arrival to the last recorded interaction (a page view, click, or scroll).
Why It Matters In TrafficCreator#
TrafficCreator's Behavior settings include a "Time On Page" control (e.g. 3 minutes) that sets how long delivered sessions dwell before leaving, shaping the session duration data that shows up in your GA4 reports.
Example#
Setting Time On Page to 3 minutes means delivered visits will spend roughly that long on the target page before the session ends.
Related Terms#
- Bounce rate
- Direct traffic