What Is Bounce Rate?

Bounce rate is the percentage of sessions that leave without triggering a meaningful engagement signal — no click, scroll, or second page view.

Why It Matters In TrafficCreator#

TrafficCreator's Behavior settings let you configure a target bounce rate for delivered traffic; staying within a natural-looking range (TrafficCreator flags roughly 35% as optimal in its own UI) helps sessions read as realistic rather than automated.

Example#

Setting bounce rate to 35% on a project means roughly that share of delivered sessions will register as single-page, no-further-interaction visits.

  • Session duration
  • Direct traffic
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