Track TrafficCreator Campaigns With UTM Parameters

Once you've set utm source and utm campaign on your TrafficCreator project, that traffic appears in GA4 under Reports → Acquisition → Traffic Acquisition , grouped by the source/medium you defined.

Steps#

  1. Set UTM parameters on your TrafficCreator project (see How referrers and UTM parameters work).
  2. In GA4, go to Reports → Acquisition → Traffic Acquisition.
  3. Find your campaign under the source/medium matching what you configured.

Troubleshooting#

ProblemWhat to check
Campaign doesn't appear under its UTM sourceAllow for GA4's normal processing delay, and confirm the UTM values were actually saved on the project.
Traffic shows as Direct instead of your UTM sourceConfirm the project's UTM fields are populated — traffic without UTM parameters attributes as Direct by default.
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