Check GA4 Filters Before Launching a TrafficCreator Campaign
Before launching, check GA4's Admin → Data Settings → Data Filters for an internal-traffic or testing filter left active — either can silently exclude legitimate traffic from your reports.
What To Check#
- Internal Traffic filter: confirm it's not set to exclude a broader IP range than intended.
- Testing data filter: if any filter is left in "Testing" mode rather than "Active" or "Inactive", GA4 excludes that traffic from reports without a clear on-screen warning.
- Referral exclusion list: confirm your own domain or testing tools aren't inadvertently excluded in a way that affects how sessions are attributed.
Steps#
- In GA4, go to Admin → Data Settings → Data Filters.
- Review each filter's current state (Active / Testing / Inactive).
- Adjust before launching if a filter is broader than intended or stuck in Testing.
Troubleshooting#
| Problem | What to check |
|---|---|
| No traffic shows up despite an active campaign | Check for a Testing-mode filter — it silently excludes data rather than flagging it. |
| Some traffic shows, but less than expected | An Internal Traffic filter may be excluding more IP ranges than intended. |