Glossary — TrafficCreator Help Center

Find published guides for campaign setup, delivery, analytics, billing and support.

• What Is a Canonical URL? SEO Signals and Examples

  A canonical URL is the preferred version of duplicate or very similar content. Canonical signals help search engines choose a representative URL; Google may select a different version.

• What Is a GA4 Measurement ID? Find the Right Stream

  A GA4 Measurement ID identifies a web data stream used to send website measurement data to its Analytics property. TrafficCreator expects the supported G- identifier in its campaign GA4 field.

• What Is a Referrer? Website Sources and GA4 Attribution

  A referrer is the source a visitor arrived from — a search engine, another website, a social platform, or no referrer at all (a direct visit).

• What Is a Residential Proxy? Routing and Geo Targeting

  A residential proxy routes traffic through a real consumer internet connection (an actual ISP-assigned IP) rather than a datacenter server, making it appear more like ordinary consumer traffic.

• What Is a UTM Parameter? Campaign Tagging and GA4

  A UTM parameter is a tag appended to a URL — utm source , utm campaign , and similar — used by analytics tools like GA4 to attribute traffic to a specific source or campaign.

• What Is Bounce Rate? GA4 Definition and Examples

  In GA4, bounce rate is the percentage of sessions that were not engaged. Engagement depends on duration, key events or multiple page or screen views.

• What Is Crawlability? Search Access and Common Blocks

  Crawlability is how easily a search engine's crawler can access, follow links to, and read a website's pages — blocked pages, broken links, or robots.txt restrictions all reduce it.

• What Is Direct Traffic? GA4 Sources and Attribution

  Direct traffic is traffic that arrives with no identifiable referrer, UTM parameters, or campaign data — GA4 attributes it to "Direct" by default.

• What Is Indexing? Google Search and Page Eligibility

  Indexing is the process by which a search engine stores and organizes a crawled page so it becomes eligible to appear in search results — being crawled doesn't guarantee a page is indexed.

• What Is Organic Traffic? Search Sources and Measurement

  Organic traffic is visits that arrive from unpaid search engine results, as opposed to paid ads, direct visits, or referrals from other sites.

• What Is Session Duration? Dwell Time and GA4 Metrics

  Session duration describes the elapsed length of a visit. Campaign dwell settings and GA4 engagement time describe related behavior but use different measurement rules.