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Social Traffic

Discover the art of generating website traffic through social media sources like Facebook, Instagram, and more.

Definition


Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

Add Social Traffic


To locate the "Traffic Source" dropdown menu in your project's settings, choose the option labeled "Social". Afterwards, proceed to include the links from your social media networks into the navigation funnel provided below.

Please ensure that the links you add do not originate from a landing page such as https://www.facebook.com. Such links are typically not recognized as social media traffic by most traffic trackers. Instead, please use links from posts, articles, groups, business pages, or any other social media pages, excluding the landing page.