Referral Traffic

Definition

Referral traffic refers to the visitors who come to a website through external sources or referrals from other websites. When someone clicks on a link from another website, social media platform, email, or any other online source, and is directed to a different website, they are considered referral traffic.

In simple terms, referral traffic is the result of one website referring or recommending another website to its visitors. It can be a significant source of traffic for websites, as it helps to generate new visitors and potential customers.

Referral traffic is often tracked and analyzed by website owners and marketers to understand the effectiveness of their referral sources and optimize their marketing strategies accordingly.