Here are some common industries and their typical direct traffic percentages:
News and Media:
News websites often have a substantial amount of direct traffic as users directly navigate to their preferred news sources. Direct traffic in this industry can range from 30% to 50% or higher.
E-commerce:
Direct traffic is typically lower for e-commerce websites as users often discover products through search engines, advertisements, or social media. Direct traffic in this industry can range from 10% to 30%.
Social Media:
Social media platforms often rely on direct traffic as users directly access their accounts by typing the platform's URL or using bookmarks. Direct traffic in the social media industry can range from 50% to 70% or even higher.
Travel and Tourism:
Travel websites may have a mix of direct traffic and referral traffic from search engines or travel aggregators. Direct traffic in this industry can range from 20% to 40%.
Financial Services:
Websites related to banking, insurance, or investment services may have a significant portion of direct traffic, as users frequently access their accounts or financial information directly. Direct traffic in the financial services industry can range from 30% to 50% or higher.
Note:
It's important to note that these percentages can vary based on factors such as the specific website, its popularity, marketing strategies, and user behavior within each industry. For the most accurate and up-to-date information on average direct traffic by industries, it's recommended to look up competitors traffic sources on website ranking websites such as Similarweb.
