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Unveiling Direct Traffic: A Closer Look

Discover the advantages of using direct traffic sources to improve your website's ranking.

What us direct traffic?

Direct traffic refers to visitors who directly enter a website's URL into their browser's address bar or click on a bookmark to access the site. This type of traffic bypasses search engines and other referral sources, allowing users to reach the site directly.

Average direct traffic by industries

Here are some common industries and their typical direct traffic percentages:

News and Media:
News websites often have a substantial amount of direct traffic as users directly navigate to their preferred news sources. Direct traffic in this industry can range from 30% to 50% or higher.

Direct traffic is typically lower for e-commerce websites as users often discover products through search engines, advertisements, or social media. Direct traffic in this industry can range from 10% to 30%.

Social Media:
Social media platforms often rely on direct traffic as users directly access their accounts by typing the platform's URL or using bookmarks. Direct traffic in the social media industry can range from 50% to 70% or even higher.

Travel and Tourism:
Travel websites may have a mix of direct traffic and referral traffic from search engines or travel aggregators. Direct traffic in this industry can range from 20% to 40%.

Financial Services:
Websites related to banking, insurance, or investment services may have a significant portion of direct traffic, as users frequently access their accounts or financial information directly. Direct traffic in the financial services industry can range from 30% to 50% or higher.

It's important to note that these percentages can vary based on factors such as the specific website, its popularity, marketing strategies, and user behavior within each industry. For the most accurate and up-to-date information on average direct traffic by industries, it's recommended to look up competitors traffic sources on website ranking websites such as Similarweb.

Average Direct Traffic By Industries, news media, tourism, travel, financial services, social media

Advantages of direct traffic

A significant amount of direct website traffic indicates a strong brand and a loyal customer base. It shows that people are already familiar with the site and actively seeking it out.

Furthermore, tracking direct traffic is valuable for assessing the effectiveness of marketing campaigns and advertising efforts. It provides clear insights into how these initiatives directly impact the site's traffic.

Add direct traffic

Setting up direct traffic for your website is a simple process with the following steps:

Log in to your account on the website and access the project's settings.

Access the project's settings.

Navigate to the section labeled "Traffic Type" Setting.

Change the Traffic Type to Direct.

Direct traffic setting