Definition: Bounce Rate
Bounce rate describes the percentage of visitors that will leave your website after visiting your first page. These visitors don't' go to another page of your website or perform any other actions. If 55 out of 100 visitors will leave your website after the first page, your bounce rate will be 55%.
What Is The Best Bounce Rate
The bounce rate of your website indicates the quality of your website. A high bounce rate implies the visitor did not found the information or product he was looking for. Keep in mind that also technical issues like slow page speed will lead to high bounce rates.
A low bounce rate is hard to get but shows simply how good your website is in a fundamental parameter. We recommend to look up your competitors bounce rate and set your bounce rate a few percentages below their bounce rate. This very helpful SEO-Tool Alexa Siteinfo will help you to find your competitors bounce rate within seconds!
Decreasing bounce rate without our service
Slow page speed will cause high bounce rates.
Important: Particularly, mobile visitors are not waiting if your page speed is slow. They rather skip to the competitor's site instead of waiting 2 seconds or longer till your website is fully loaded.
If you need help optimizing your page speed, we will be able to assist you with one of our experts. Send us via E-Mail and describe to us your problem and your current system your website is running on (Wordpress, Shopify, etc.)
Check your page speed here:
Google PageSpeed Insights
Keep your landing page attractive to your visitors.
Try your best to give every visitor the best experience possible on your first page.
Check out this outstanding guide on how to improve your landing page professionally.
How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2020)
Keep your content short and on point.
Pictures and videos will slow down your page speed massively. Therefore always ask yourself - Is this content essential and helpful for my visitors?