Organic Keywords

by Martin Freiwald April  2020

Bounce Rate Traffic bot Blog post

Definition: Organic Keywords

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.
In this article, you'll get an introduction to how organic keywords should fit into your marketing strategy.


Recommended Settings

If you search on Google for example “automated traffic bot” you will arrive on a page like this
If you click in the following step on your search will be sent to the Http-Referrer and show up in Google Analytics.

To receive organic keywords in your analytics the most natural way we recommend to use in the Referral URLs section for each keyword.

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