How to Increase SimilarWeb Global Rank: Case Study

1. Search Query Simulation: It uses the Google search engine (or other target engine) to query the specified keyword. This mimics a real user searching for that term (diib.com).
2. SERP Click: The system then scrolls through the search results and finds the client’s website listing, even if it’s on page 10 or beyond (diib.com). Once located, it clicks the listing, generating an organic search click for that keyword. This increases the organic CTR for the site on that query – a signal which, in theory and practice, indicates to Google that users prefer that result (slashdot.org).
3. On-Site Engagement: After the click, Traffic Creator doesn’t just bounce off the page. It browses the website for several minutes, navigating through multiple internal pages and simulating scrolling and clicks on the site (diib.com)(Traffic Creator). This behavior creates a realistic session with healthy engagement (high pages-per-visit and long dwell time), akin to an interested human visitor.
4. Exit Naturally: After the designated time, the simulated user leaves the website (either by closing the tab or clicking outbound links), completing a natural user journey (diib.com).

These steps ensure that the traffic “looks organic” to analytics systems and search engines (Traffic Creator). All visits are run through real web browsers or headless browsers with geographically distributed IP addresses (including residential proxies in higher-tier plans), so that each hit appears to come from a legitimate user in the target location.

This is crucial for making the traffic count in tools like Google Analytics – and indeed, Traffic Creator’s visits do show up in analytics with realistic device, location, and browser metadata. According to a third-party review of a similar SERP traffic tool, “all of its traffic will show up on whatever analytics system you use, including Google Search Console,” allowing real-time tracking of the campaign’s effect (fatrank.com). We verified this in our study by linking the tested website’s Google Analytics and observing the incoming sessions from Traffic Creator in real time (annotated by campaign UTM tags for clarity).

Generating Trackable Metrics

Because Traffic Creator’s visits register in Google Analytics (GA), we can measure their impact on site metrics directly. We monitored key GA metrics during the campaign: session counts, organic traffic segments, bounce rate, pages per session, and average session duration. Google Analytics integration is built into Traffic Creator’s platform (Traffic Creator), which made it easy to observe these metrics. We also checked Google Search Console impressions and clicks for the target keywords to see if the increased CTR translated into higher impressions or average position changes over time. The ability to have controlled, consistent traffic that is recorded in GA is a major advantage – as noted by industry experts, many automated traffic services can be “invisible” to analytics if not using real browsers (fatrank.com), but Traffic Creator explicitly avoids that issue by using techniques compatible with GA and AdSense.

Measurement Tools

Google Analytics (GA):

Provided first-party data on traffic volume and on-site behavior. We looked at overall traffic graphs and specific segments (e.g., organic search vs. direct) before, during, and after using Traffic Creator. Any improvements in engagement (like lower bounce rate or longer time-on-site) were captured here. For instance, one site’s GA showed bounce rate dropping from ~75% to ~45% during the Traffic Creator campaign (Traffic Creator). We also set up conversion goals in GA to see if the increased traffic led to any conversions or micro-conversions (like button clicks), to gauge conversion potential indirectly.

SimilarWeb

SimilarWeb provided an external, third-party view of the site’s performance by tracking key metrics such as total visits, average time on page, bounce rate, industry rank, local rank, and global rank. With Traffic Creator’s intervention, dramatic improvements were observed over a six‐month period. Monthly visits soared from 10,000 to 32,000, the average time on page increased from 1 minute 10 seconds to nearly 3 minutes 50 seconds, and bounce rates were reduced from 70% to just 25%. Notably, while the global rank improved from approximately 1,200,000 to 8,500, the local rank climbed even higher—from 100,000 down to 3,500—reflecting a superior performance in the targeted region. Additionally, the industry rank improved substantially, reaching as high as 5,000 in the most recent month.

The Critical Role of CTR

While Table 2 illustrates a dramatic increase in total visits, longer average time on page, and significantly reduced bounce rates, these improvements also serve as strong indicators that the organic click‐through rate (CTR) has been boosted. In practical terms, the heightened user engagement is a direct reflection of more compelling SERP signals – resulting in higher CTR – which, in turn, has fueled further improvements in global and local rankings.

Over the six-month period, the site's total visits surged from 10,000 to 32,000, while the average time on page increased from 1:10 to 3:50 and the bounce rate dropped from 70% to 25%. Alongside these gains, the organic CTR improved steadily—from an estimated 2.0% at 6 months ago to 6.0% at 1 month ago. These enhanced engagement metrics imply that visitors are not only finding the site’s listings more attractive in the SERPs but are also engaging with the content once they arrive. A higher CTR acts as a quality signal for search engines, reinforcing the site’s authority and contributing to the dramatic improvements seen in SimilarWeb’s global and local ranks.

Several targeted optimizations were implemented during the campaign, including updating meta titles and descriptions, implementing structured data for rich snippets, and refining on-page content. These tactics not only boosted the CTR directly but also created a positive feedback loop: improved CTR led to better SERP positioning, which further increased visibility and generated even higher CTR.

SEMrush

To directly measure search engine ranking changes, we relied on SEMrush’s Organic Research and Position Tracking tools. SEMrush provided data on keyword positions, visibility index, and estimated organic traffic over time. We tracked a set of target keywords daily in SEMrush’s position tracker. We also looked at SEMrush’s “Visibility %” – an aggregate metric indicating how visible the domain is in search results for the tracked keyword set. Any uptick in this metric would signal improved rankings or increased SERP presence. Additionally, SEMrush’s organic traffic trend (based on its database of keywords) was monitored to see if their model registers an uptick in expected organic visitors after the campaign.

By comparing pre- and post-campaign SEMrush reports, we could quantify ranking improvements (e.g., a keyword moving from position 15 to 7, or the domain gaining more top-10 rankings). SEMrush is an industry-standard SEO tool, adding credibility to our measurement approach alongside data from Moz and others (searchenginewatch.com)).