The bounce rate describes the percentage of visitors who will leave your website after visiting your first page. They dont' move to another subpage of your website or performing any other actions. Actions include, for example, clicking on internal links, downloads, or a fixed time on the site.
What is the best bounce rate?
There is no general answer. We recommend to look up your competitors bounce rate and set your bounce rate a few percentages below their bounce rate. Tools like Alexa.com will help you to get your competitors bounce rate.